about amy x payal

amyxpayal is a style + beauty blog for the eclectic-chic… the woman who appreciates the juxtaposition of modern elements  with tradition.

co-founded by Amy + Payal, two South Asian-American creatives in the fashion + beauty world, our blog draws parallels between the East and West in an effortless, relatable way.   follow our journey for a peak into how we mesh the paradox of our identity: the clean lines and natural beauty of the West with the breathtakingly stunning chaos of the East.


blog co-founder, Amy Devan is recognized for her designer womenswear label, NAVEDA, which first made its debut during New York Fashion Week and subsequently, at London Fashion Week. having an MBA in marketing + financial management, 10+ year career, and a fashion design degree from acclaimed Parsons – The New School, her world is consumed by fashion + styling. she currently owns + operates her company, is a fashion merchandising professor, fashion writer, blogger + Youtube-er, and works as a personal + editorial stylist. design + style are her life.

[connect with amy on Insta: @navedacouture]

blog co-founder Payal is a self-taught makeup artist who transformed her childhood interest in makeup into a career as a makeup artist. her passion for beauty and makeup has allowed her to experience working in the bridal, editorial, and fashion scenes. with her 5+ years of being in the industry, she has also become a beauty blogger, and Youtube-er. needless to say, her mantra has become “all beauty everything”.

[connect with payal on Insta: @payalmua]